Selling your home can be a stressful process, especially if it’s not selling as quickly as you’d like. If you’re wondering why your Oahu home isn’t selling in 2023, there are a few reasons why this might be the case.

In this blog post, we’ll discuss the most common reasons why homes don’t sell on Oahu in 2023, and offer tips on how to fix them.

By Earl Solidum

Reason 1: Your home is overpriced

One of the most common reasons why homes don’t sell is because they’re overpriced. In today’s competitive real estate market, buyers have a lot of options, and they’re not going to waste their time on a home that’s priced too high.

According to the Honolulu Board of REALTORS®, in the first half of 2023, single family homes received 26% over asking, and 14% full asking price offers.  Condos received both 21% asking and over asking offers.

In order to tackle the issue of your home not selling, it’s crucial to gain a deep understanding of the Oahu real estate market.  Price appropriately.

If you’re not sure how to price your home, you can get a FREE HOME VALUATION HERE.

Reason 2: Not Analyzing Your Home’s Presentation

First impressions matter! Evaluate the presentation of your Oahu home objectively. When buyers first walk in your door, is there a wow factor?  Consider factors such as curb appeal, cleanliness, and staging.

Ensure that your property showcases its best features and is visually appealing to potential buyers. Make necessary repairs, declutter, and depersonalize the space to allow buyers to envision themselves living there.

Buyers don’t want to buy a home that needs a lot of work, so it’s important to make sure your home is in good condition before you put it on the market.

Reason 3: Your Home Needs Repairs

Buyers don’t want to buy a home that needs a lot of work, so it’s important to make sure your home is in good condition before you put it on the market. This includes things like fixing any damage, updating the paint, and landscaping the yard.  Move in ready!

Reason 4: Lazy Marketing Strategy

To reach a wider audience and generate interest in your Oahu home, employ effective marketing strategies. Leverage online platforms, social media, and professional photography to highlight your property’s unique selling points.

I can’t stress enough how important professional photography is.  If your photos don’t captivate buyers, they’ll be less inclined to visit your property

Engage potential buyers with well-crafted descriptions that emphasize the benefits of living in your Oahu home.  Invite the neighbors, throw parties.  The goal would be to get as many eyes on the property as possible.

If your photos don’t captivate buyers, they’ll be less inclined to visit your property.”

Earl Solidum at Modern Homes Hawaii

Conclusion

Selling a home in Oahu can be a challenging endeavor, but with the right strategies, you can overcome any obstacles that stand in your way.

By understanding the market, optimizing your home’s presentation, having a move-in-ready home, implementing effective marketing techniques, and partnering with a local real estate agent, you can increase your chances of selling your Oahu home quickly and at the right price.

Remember, time is of the essence, so take action today!

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